The Lego Company History

The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He fought to make ends meet in the depths of the Great Depression, but the miniature prototypes he had made of items like ironing planks and ladders had wonderful potential seeing that children’s toys. He named the corporation Profano after two Danish terms, leg and godt, that means “play well. ”

In 1958, he made the iconic lego brick with tubes inside which makes it interlock with other lego portions. This cutting edge innovation revolutionized the company and allowed this to develop at an amazing pace.

By the 1960s, Seglar had expanded its foreign reach and began making toys below license in North America with an arrangement with luggage supplier Samsonite. This company also started off selling places with all the pieces https://lego-x.com/2020/01/16/lego-company-history-production-features/ should build a specific model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Area (later has been renowned Lego City), and FabuLand.

In the early 1970s, Lego needed a remarkable step forward having its introduction of Lego information that acquired movable arms and legs. The company as well began using more plastic and presenting larger hindrances for youngsters, a path called Duplo. In the eighties, Lego’s revenue grew at an extraordinary rate of ten percent every year, in spite of overall model industry sales growth reducing.

Today, Seglar is a substantial global organization with revenues of more than $5. almost eight billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less such as a ruthlessly business giant and even more like an old family friend.